A Great Week on the Farm

Last week was a really productive week for all of us on the farm. The week began with deliveries on Monday, and it was a haul. We went out to Bullard and Marshall in East Texas and then finished the deliveries back in Rockwall, Wylie, and Forney. It is super cool to see how the farm positively impacts people in the local area and all around Texas. I've said it before and I will say it again: when I call people to let them know we are a couple minutes out from their house for delivery, I love hearing the excitement in the customer's voice. I like being an intern for a company which I truly believe brings joy into people's lives.

On to soccer: Euro 2020 and Copa America have both ended. Italy beat England in a crazy game which ended in penalties. England ended up missing their last three penalties to let Italy clinch the title. The Italians are officially back in business after not qualifying for the 2018 World Cup. As to England, they played their hearts out. There is no one to blame when a team loses in penalties, especially not the players that missed. A nineteen year-old stepped up to take their final penalty, and although he missed, I wish I had the courage that that player had. He put his country on his back, and although it didn't pan out on the day, I admire the guy. 

Today, I saw the Hernandez family. Mrs. Hernandez is an amazing lady. She is one of the kindest people I have met in this job and in recent memory. We talked about her beef situation but very briefly. We had a great conversation about how she served her country in the navy, how she is from California, and about the two kids she was watching in addition to the few she already has. Her energy and patience is something to be admired for sure. I look forward to seeing her and her family again because there is clearly a lot of joy and love in that house, and it definitely brightened my day. That's the funny thing about the job. We sell beef, yes, but at the end of the day, we build personal relationships where beef isn't even in the equation.

I am still reading Fanatical Prospecting. I learned about something called the Familiarity Threshold. It basically explains why salesman who have been in the same area for a while have such a good rapport with their customers. That's what I am trying to do here. I try to make every effort to meet people because building a community of good people is crucial in every profession. Our customers happen to be great, humble, and outgoing people and there is absolutely no downside to becoming friends with as many of those types of people as possible.


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